Transition coaching

Transition coaching helps organizations involved in societal transitions choose a clear, active role. We clarify the status of the transition in question, as well as the current position of the organisation. We then offer support in defining, shaping and realizing desired roles, and in directing necessary changes, sometimes as an advisor, but often as an interim manager. We always start from an integral approach, which means, amongst other things, that we simultaneously work on the structure and culture of organizations. Sustainable development requires attention at all levels (individual, team, organization).

Active role

Transition coaching is effective for organisations that want to discover which role suits them and also for those organizations that want to reorient themselves. The coaching can take the form of temporary programs or change processes. Increasingly, we participate in a structural collaboration in which we jointly realize a concrete contribution to one of the 17 Sustainable Development Goals of the UN.

Transition coaching offers you:

  • Understanding the course of societal transitions and the power of organizations.
  • Support in choosing an active role in the transition you are involved in.
  • A clear implementation plan.
  • Interim support and direction.

Transition Dynamics

Exactly how transitions occur cannot be predicted. However, there are recurring elements that provide guidance. We make use of Transition Dynamics (in Dutch); a kind of roadmap for transition. This helps to develop a shared understanding of the status of the transition and the current role of the organization. Where is the dissonance in the organization (the shared discomfort)? What intentions are alive? What are interrelationships like? Where is the vitality and potential in the transition? What is needed now? Based on this information, it is easier to make a choice about the desired role.


Are you working on a social transition and interested in support? Contact Ard Hordijk at, or leave your details on this page.


As Changemakers, we want to work toward a more just, sustainable and resilient society. We take inspiration from the 17 Sustainable Development Goals drawn up by the United Nations. These goals apply to all countries and describe global ambitions in the areas of healthcare, security, education, poverty and the environment.
While we ourselves are not experts in certain societal issues, our clients definitely are. By working with them on awareness development, we are currently jointly contributing to 9 Sustainable Development Goals.

Allard de Ranitz

Allard de Ranitz is a human-developer, creator of structures, and sculptor. He supports people and organizations in change and frequently applies Spiral Dynamics Integral or forms of integral guidance and change management. His ability to make connections in complex situations and approach change integrally unfolds new perspectives. His hands-on practical ability translates this into daily work and relationships that lead to results.
Allard’s experience includes more than 25 years of guiding change and implementing projects and programs. Clients praise his practical, driven approach and grounded results. Allard is a partner at Synnervate and performs his work as an artist under ConsciousCreations.

Spiral Dynamics Personal Learning Journey

The shape of a Personal Learning Journey

The Personal Learning Journey starts by describing your goal as a professional, coach or trainer. What do you wish to achieve and what changes will this entail? In response, we will develop a personal plan for you, tailored to your experience, knowledge, and skills. There is plenty of room for discussion and interaction. We will discuss everything that is desirable or necessary to give shape to your change process. You will also learn what is needed for a successful transformation. We use the Spiral Dynamics model as a basis and also work with other innovative integral models for team and organizational development, including Holacracy and Systemic Work.
Your questions provide us with the basis for the personal content of the plan, our knowledge identifies the appropriate level. During 3 to 4 months, we will work together intensively, in (on average) 8 to 12 sessions of 1,5 hours each. During this time, you will also receive appropriate homework. The exact number and duration of the sessions will be agreed upon in consultation with you.

The Spiral Dynamics Personal Learning Journey offers you:

  • A personal development path that matches your knowledge, skills, and experience.
  • Knowledge of Spiral Dynamics, appropriate to your level.
  • Direct application of Spiral Dynamics within your own work and context.
  • Use of value, change and culture profiles.
  • A solid learning path with supporting materials that you can always fall back on. Certification for levels 1 and 2 of Spiral Dynamics integral.


Going through a Personal Learning Journey will immediately get you certified for levels 1 and 2 of Spiral Dynamics.

The trainer
Allard de Ranitz is a SDi-4 Master Practitioners in Spiral Dynamics and experienced change makers, trained in both theory and practice.
Allard de Ranitz is a personal developer, connector and sculptor. His ability to make connections in complex situations and to approach changes integrally, unfolds new perspectives.


The Spiral Dynamics Personal Learning Journey is customized, as is the price. Base your costing of € 2.000 to € 6.000 excl. 21% VAT. Going through the SDi PLJ requires an average of 40 to 80 study hours from participants (sessions + homework assignments).

Sign up

Would you like to sign up for a Spiral Dynamics Personal Learning Journey? Send a message to Allard or leave your details on this page.

Personal Purpose Quest

The Personal Purpose Quest (PPQ) has been designed for professionals who want to live and work from their core and are curious about their calling. They are often changemakers, people who passionately want to play a role in the transitions to a more sustainable, social and humane world.

Purpose means essence or higher calling. Living and working from your personal purpose provides energy, meaning, fulfillment, enrichment and inspiration. It answers the questions ‘why am I here and what do I have to do?’.

The Personal Purpose Quest offers you:

  • A manifestation plan to put your personal purpose into the world.
  • Insight into the limiting beliefs that stand in your way, and tools to deal with them.
  • A method to adjust your personal purpose from time to time.
  • Direction, focus, passion and energy. You’ll start to make (everyday and long-term) choices that serve you.
  • A flawlessly working inner compass.

Program Purpose Quest

The program consists of a number of steps in which you discover, experience and formulate your purpose and manifestation plan. Different working methods are discussed, such as creative visualizations, reversing limiting thoughts and working with inner and universal wisdom. We’ll cover all aspects of your purpose. Of course we’ll also take time to answer your questions. During 3 to 4 months we work together intensively, in 10 to 12 sessions of 1,5 hours. In between you will be given appropriate homework.

The trainers

Jasper Rienstra and Allard de Ranitz are True Purpose Coaches, trained at Tim Kelley’s True Purpose Institute®.

Allard de Ranitz is a human developer, connector and sculptor. His ability to make connections in complex situations and to approach changes in an integrated manner unfolds new perspectives.

Jasper Rienstra‘s purpose coaching is characterized as deep, precise, clear and from the heart. Jasper also works as a certified Holacracy® Coach. Holacracy is a purpose-driven method for self-organization.


The Personal Purpose Quest is offered for € 2,495 excl. 21% VAT.

Following Personal Purpose Quest requires a total of 30 to 40 study hours from participants (sessions + homework assignments).

To register

Would you like to sign up for a Personal Purpose Quest? Send a message to Jasper Rienstra.

Purpose-driven organizations

Purpose-driven organizations are stronger, more cohesive and more creative. Contact us to discuss the possibilities for a Purpose Quest for your organization.


Allard de Ranitz

Jasper Rienstra

“This process is a valuable investment, especially for people who already have some life experience and self-reflection. The search for your purpose is a continuous process that only becomes really valuable when you feel that you are ready for it.””

- Reinout van Asbeck

“I’ve had 2 major paradigm shifts that have fundamentally changed my life. The first was actually feeling full self-love and the second this trajectory. Namely to know who you are deep down and what you have to do in life. How to organize this life knowing that you are doing the right things that suit you and are good for the world.”

- Jonathan Guyt

“The Purpose Quest is a valuable journey that puts you in touch with your trusted source and your purpose. It has a big impact on your life if you have the guts to listen to yourself and your trusted source and apply this in your life. You will never be the same again just because you dare to be yourself.”

- Rindert Bijleveld

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