the organization

Develop the organization, and start with autonomy

More and more organizations are looking for other ways to manage and organize, rather than a traditional management hierarchy. Self-organization is one of the possible alternatives. Starting from each individual’s autonomy sounds attractive, but does it work in practice? How suitable is Holacracy for us? Can we also start on a small scale and see if we like it? And what is our next step if we want to continue working with the existing decision structure?

Full potential

We guide change processes in organizations, using Holacracy, Spiral Dynamics and True Purpose coaching. We see organizational development as the process in which the goal is to make the full potential available. That process takes place in a dynamic between three levels (personal-team- organization as a whole). We make organizations and the people who work there more ‘awake’, so to speak, by bringing them into contact with their desires and inner vitality.
Examples of our work in organizational development include. NRG Circles, Your Environment and the HBB Group.

Three pillars

We feel an affinity with the work of Laloux, who identifies self-organization, wholeness, and purpose as three pillars for organizational development. Self-organization is the realization that working from a certain autonomy, with clear responsibilities and explicit boundaries, often does more justice to everyone’s mature contribution than a hierarchical structure with managers.
Wholeness refers to the realization that everyone is equal and can contribute to organizational goals in their own particular way, and that all those contributions matter, including the deeper underlying motivations of the emotional person behind the rational professional. Purpose is about the essence of an organization and encompasses more than an understood mission and vision. Living and working from the purpose of an organization gives energy, meaning and inspiration to employees and customers as well as a clear position in society. Within these three areas we are licensed and certified: as certified Holacracy® coaches, we guide Holacracy adoptions (self-organization), we provide Spiral Dynamics® training at all levels, including certification (wholeness). Our True Purpose® coaching focuses on both individuals and organizations (purpose).

Personal Purpose Quest

What is your essence? And how do you express that in your life? Are you a change maker? The Personal Purpose Quest (PPQ) is intended for professionals who want to live and work from their core.

Leadership & Communication – in-company training

Driven leadership and open communication The Leadership & Communication training brings you: Greater self-organization of teams and organizations. Improved interconnection and communication (internal & external). A culture in which everyone takes responsibility for his or her role. The skill of “looking without value judgment”. A system through which employees monitor and process their own learning…

Holacracy Taster

Want to get a taste of Holacracy? During the Holacracy® Taster you can experience for yourself whether this method of working suits you and/or your organization. During the Holacracy Taster you will experience, in a half-day session, whether this way of working suits you and/or your organization. Trying it out and practising it yourself will…


As Changemakers, we want to work toward a more just, sustainable and resilient society. We take inspiration from the 17 Sustainable Development Goals drawn up by the United Nations. These goals apply to all countries and describe global ambitions in the areas of healthcare, security, education, poverty and the environment.
While we ourselves are not experts in certain societal issues, our clients definitely are. By working with them on awareness development, we are currently jointly contributing to 9 Sustainable Development Goals.

Jasper Rienstra

With tireless optimism, Jasper knows how to make unity consciousness accessible and applicable to everyone. Practical experience has taught him that Spiral Dynamics Integral and Holacracy® are the best ways to achieve that. Jasper has a wealth of experience in guiding complex change. At Synnervate, Jasper is a partner and fulfills the role of Lead Link. He conducts various SDi trainings and, as a Certified Holacracy® Coach, helps organizations adopt this complete method of self-organization.

Holacracy Taster

Want to get a taste of Holacracy? During the Holacracy® Taster you can experience for yourself whether this method of working suits you and/or your organization.
During the Holacracy Taster you will experience, in a half-day session, whether this way of working suits you and/or your organization. Trying it out and practising it yourself will give you a lot of valuable information, because Holacracy changes the way decisions are taken. Power and responsibility are distributed among all employees.


In a half-day session:

  • Find out if Holacracy fits your organization.
  • Experience how Holacracy works and what effect it may have on you and your colleagues.
  • Discover how self-organization changes the way decisions are made.


  1. Introduction to Holacracy®.
  2. A tactical meeting simulation: process operational problems quickly and reliably, with clear next steps.
  3. Participate in a simulation of a overnance meeting: evolve the structure of the organization in such a way that the work is better aligned with the mission (purpose).
  4. Simulation debrief discussion and Q&A to learn from the simulations.
  5. Opportunity to meet other participants and exchange experiences over a light meal.


Would you like to follow a Holacracy Taster or organize one in-company? Please contact Jasper Rienstra at or leave your details on this page.
For whom? Everybody who is interested in experiencing and learning more about Holacracy in a short time. Study load: Outside contact hours, none.

Start now

You’ll get the most out of the workshop if you investigate Holacracy® beforehand. We recommend that you read these blogs:
Top 10 resources on Holacracy®

“The Holacracy Taster is very valuable as a short ‘taster’, containing a nice mix of knowledge and experience. That made it a fascinating and lively whole! I really liked the simulation of atactical meeting, because it gave me a taste of what it means to think and work together based on roles.”

- Henk Lodewijk, Editor of the journal for Zijsorientatie De Cirkel

“Perfect teaser and introduction to Holacracy under knowledgeable guidance. Hungry for more!”

- Bas Zwart, De Droomfabriek partner

“Speeddate with Holacracy. With the energy of a Ferrari, you race through the subjects. Very challenging and inspiring!”

- Sandra van de Pol, owner DYOS Connect People and Organisation Development

Adopting Holacracy

Are you thinking of adopting Holacracy or another form of self-organization? We can lead that change process in the right direction. Some organizations promote the immediate replacement of the existing management model in its entirety, while others prefer to work modularly.

Working with Holacracy requires distancing yourself from old habits, implicit agreements, and implicit expectations. At the same time, it brings energy and freedom. Everyone is ‘the boss’ of his or her own role; however, this applies only to their own work, and not to other people. This newly acquired freedom comes with specific, explicit rules.

We guide the adoption and implementation process of Holacracy in the right direction. Some organizations choose to immediately replace the existing management model in its entirety, whereas others prefer to work modularly. For example, they first adopt only the efficient meeting structures or they get a taste of what it’s like to redesign functions and turn them into roles with purpose and accountabilities.

Tension = fuel

Holacracy® is a set of rules for the governing, decision-making and structuring of organizations. Typical features are role-based operations, efficiency in tactical and governance meetings, and equal authority. A daily constant for organizations working with Holacracy is the sensing and processing of tensions: a problem, difference of opinion or opportunity is seen as a tension, and these can serve as fuel in the development of an organization.


Are you thinking about working with Holacracy or another form of self-organization? Please contact Jasper Rienstra ( or leave your details on this page. Would you first like to get a better idea of what Holacracy is? Then request an in-company Holacracy Taster.

Start now

Much has been written about Holacracy; you can find our collection of resources here.

Personal Purpose Quest

The Personal Purpose Quest (PPQ) has been designed for professionals who want to live and work from their core and are curious about their calling. They are often changemakers, people who passionately want to play a role in the transitions to a more sustainable, social and humane world.

Purpose means essence or higher calling. Living and working from your personal purpose provides energy, meaning, fulfillment, enrichment and inspiration. It answers the questions ‘why am I here and what do I have to do?’.

The Personal Purpose Quest offers you:

  • A manifestation plan to put your personal purpose into the world.
  • Insight into the limiting beliefs that stand in your way, and tools to deal with them.
  • A method to adjust your personal purpose from time to time.
  • Direction, focus, passion and energy. You’ll start to make (everyday and long-term) choices that serve you.
  • A flawlessly working inner compass.

Program Purpose Quest

The program consists of a number of steps in which you discover, experience and formulate your purpose and manifestation plan. Different working methods are discussed, such as creative visualizations, reversing limiting thoughts and working with inner and universal wisdom. We’ll cover all aspects of your purpose. Of course we’ll also take time to answer your questions. During 3 to 4 months we work together intensively, in 10 to 12 sessions of 1,5 hours. In between you will be given appropriate homework.

The trainers

Jasper Rienstra, Edwin Holwerda and Allard de Ranitz are True Purpose Coaches, trained at Tim Kelley’s True Purpose Institute®.

Allard de Ranitz is a human developer, connector and sculptor. His ability to make connections in complex situations and to approach changes in an integrated manner unfolds new perspectives.

Edwin Holwerda is one of the most experienced men’s coaches in the Netherlands. He approaches spiritual themes in an earthly way and brings simplicity, depth and passion to leadership and development programs.

Jasper Rienstra‘s purpose coaching is characterized as deep, precise, clear and from the heart. Jasper also works as a certified Holacracy® Coach. Holacracy is a purpose-driven method for self-organization.


The Personal Purpose Quest is offered for € 2,495 excl. 21% VAT.

Following Personal Purpose Quest requires a total of 30 to 40 study hours from participants (sessions + homework assignments).

To register

Would you like to sign up for a Personal Purpose Quest? Send a message to Jasper Rienstra.

Purpose-driven organizations

Purpose-driven organizations are stronger, more cohesive and more creative. Contact us to discuss the possibilities for a Purpose Quest for your organization.


Allard de Ranitz

Edwin Holwerda

Jasper Rienstra

“This process is a valuable investment, especially for people who already have some life experience and self-reflection. The search for your purpose is a continuous process that only becomes really valuable when you feel that you are ready for it.””

- Reinout van Asbeck

“I’ve had 2 major paradigm shifts that have fundamentally changed my life. The first was actually feeling full self-love and the second this trajectory. Namely to know who you are deep down and what you have to do in life. How to organize this life knowing that you are doing the right things that suit you and are good for the world.”

- Jonathan Guyt

“The Purpose Quest is a valuable journey that puts you in touch with your trusted source and your purpose. It has a big impact on your life if you have the guts to listen to yourself and your trusted source and apply this in your life. You will never be the same again just because you dare to be yourself.”

- Rindert Bijleveld

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